Privacy Policy
NYSA SILK (“we,” “us,” or “our”) is committed to safeguarding your privacy. This Privacy Policy explains how we collect, use, store, and protect your personal information when you visit our website or make a purchase.
Information We Collect
When you interact with NYSA SILK, we may collect the following:
- Personal Details: Name, email address, phone number, and shipping/billing address provided during account creation or checkout.
- Payment Information: Payment details are processed securely through our PCI-DSS compliant payment gateway (Razorpay). We do not store your complete card number or CVV on our servers.
- Browsing Data: IP address, browser type, device information, pages visited, and time spent on our site, collected through cookies and analytics tools.
- Communication Data: Messages you send us via WhatsApp, email, or our contact form.
How We Use Your Information
- To process and fulfil your orders, including shipping and delivery notifications.
- To communicate order updates, respond to inquiries, and provide customer support.
- To send promotional offers, new collection announcements, and newsletters (only with your consent; you may unsubscribe at any time).
- To improve our website, products, and overall customer experience through analytics.
- To prevent fraud and ensure the security of transactions.
Third-Party Sharing
We do not sell, trade, or rent your personal information. Your data may be shared only with:
- Payment Gateway (Razorpay): For secure transaction processing.
- Shipping Partners: To deliver your order to the specified address.
- Analytics Providers: Aggregated, anonymized data for website performance analysis.
- Virtual Try-On (image processing): If you choose to use Virtual Try-On, the photograph you upload is sent to our AI imaging providers — Replicate and OpenAI — to generate the preview. These providers operate servers in the United States, so your photograph is processed outside India for the duration of that request. We do not store your photograph: it is held in memory only for as long as it takes to produce the preview, the result is shown to you in that session and is not saved, and neither the photograph nor the preview is added to your account or used to train any model by us. Virtual Try-On is entirely optional — the feature is only ever used when you upload a photograph yourself.
- Legal Authorities: When required by law or to protect our rights.
Cookies
Our website uses cookies to enhance your browsing experience, remember your preferences, and gather analytics data. You can manage cookie preferences through your browser settings. Disabling cookies may affect certain site functionalities.
Your Rights
You have the right to:
- Access the personal data we hold about you.
- Correct any inaccurate or incomplete information.
- Delete your personal data, subject to legal obligations (such as tax record-keeping).
- Withdraw consent for marketing communications at any time.
To exercise any of these rights, please contact us at nysasilk@gmail.com.
Data Security
We employ industry-standard security measures, including SSL encryption, secure server infrastructure, and restricted access protocols to protect your information. While no method of transmission over the Internet is 100% secure, we strive to use commercially acceptable means to protect your personal data.
Entity Information
This website is operated by NYSA SILK, a proprietorship registered in India. All data processing activities are governed by applicable Indian data protection laws.
Grievance Officer
In accordance with the Consumer Protection (E-Commerce) Rules, 2020 and the Information Technology Act, 2000, the designated Grievance Officer for NYSA SILK is Jaya Lakshmi Charugundla (Proprietor), reachable at nysasilk@gmail.com. Complaints are acknowledged within 48 hours and resolved within one month of receipt.
Last updated: July 2026. For privacy-related inquiries, contact nysasilk@gmail.com.